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The ESG/SRI/Impact space has grown by leaps and bounds, but absolutely has room for you. The US Social Investment Forum references in its 2020 Report on US Sustainable, Responsible, and Impact Investing Trends that SRI assets total $17 trillion, or 33% of US-managed assets. But how much of that money is in strategies that do some light version of ESG screening, have a single exclusion, or merely state that they consider ESG factors? Mainstreaming of SRI goes hand in hand with the reporting of somewhat inflated numbers, even if for the simple fact that it will include a lot of “me too” funds from traditional investment firms that see the marketing opportunity. That is not to minimize the growth of SRI—it is real. However, as advisors we should be encouraged to know that if we offer SRI in a thoughtful and client-centric manner, the field is not as crowded as one might presume. It requires finding ones authentic voice, looking under the hood of the investment strategies rather than just "checking the SRI box," and being willing to navigate the complexities of investing with our clients' values and preferences in mind. The goal of this session is to provide a primer on the field and equip you to embark on your journey of offering this investment approach to your clients in a way that best fits your practice and your clients.